BracketLock vs Loop
Loop is a strong returns logistics platform: portals, exchanges, and reverse logistics. BracketLock is the decision layer above it, focused on who is abusing your policy and what your team should do about each return.
Get a free returns fraud scanSide by side
| Capability | BracketLock | Loop |
|---|---|---|
| Core focus | Returns fraud monitoring and decisioning | Returns logistics and exchanges |
| Wardrobing detection | Per customer scoring across order history | Not a core focus |
| Bracketing analytics | Customer and SKU level bracketing reports | Limited visibility |
| Serial returner scoring | Lifetime keep rate scoring on every order | Not a core focus |
| Approve, warn, deny controls | Built in, one click per return | Not offered |
| Free returns fraud scan | Yes, on your own data | Not offered |
Where BracketLock fits
BracketLock is SKU-level bracketing intelligence with real-time flags. It plugs into Shopify Plus, scores every return request on wardrobing, bracketing, and serial returner behavior, and gives your CX team one-click approve, warn, and deny decisions with the evidence attached. Read more in our returns fraud glossary or see how it works for denim brands.
Common questions
Is BracketLock a Loop replacement?
If your main need is a returns portal and exchange flow, Loop does that well. If your problem is wardrobing, bracketing, and serial returners eating margin, that decision layer is what BracketLock is built for.
Can we use BracketLock alongside Loop?
Yes. Loop handles the logistics of the return while BracketLock handles the decision behind it. Brands commonly keep Loop for the portal and add BracketLock for fraud monitoring and approve, warn, deny controls.