The BracketLock blog
Field notes on wardrobing, bracketing, serial returners, and the decision layer of returns.
Which SKUs get bracketed, and why
Bracketing is not evenly spread across your catalog. A minority of SKUs, usually the ones with the least forgiving fit, account for a majority of mult...
Denim, fit, and the three-pair problem
Ask any denim brand about bracketing and you will hear about the three-pair order: waist up, waist down, true size, shipped together, two coming back....
Real-time alerts for bracketing behavior
Bracketing is cheapest to stop before the order ships. Once three sizes leave the warehouse, the cost is already spent: picking, packing, freight both...